Building your Brand is much like building your reputation;
This is the 2nd tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com.
Whether you have no reputation or years of excellent quality service – if no ones knows about it, do you really have a company reputation?
It’s like that old question if a tree falls in a forest and no one hears it does it make a sound?
No.
No matter what you are serving, one thing is for sure: everything in eyesight of your customer should be branded with your logo, even the deli paper.
All the big companies have custom print deli paper for a reason (think MacDonald’s, Burger King et al).
Zach Nigut of Tavern Hospitality Group, Denver, CO says of branding:
“As a locally owned bar and restaurant chain, we are always looking to improve our products and make customers happy. Our director of culinary operations was looking for a high quality deli paper that would offer a better product, as well as the potential to expand our brand. I spoke to Ryan with Custom Packaging & Products over the phone about 3 years ago, and we have been doing business ever since. He helped me through the process of not only finding the right style of deli paper, but with aiding in the design as well. We get numerous compliments on our attention to detail as people are impressed that even the burgers have your logo on them. Taking every opportunity to put our Tavern brand in front of people has helped us build a reputation. Thank you to Custom Packaging & Products for being a part of our success and always offering a cost effective solution.”
Like we said, branding is not about cutting corners; it’s about the subtle details that make your brand shine… like, say, deli paper.
If you are interested in having some custom packaging made to build your company reputation, or you have any questions about our custom packaging – feel free to contact us, or call us at 888-895-7540.