If you’re in charge of marketing an event, you may already have some ideas on how to do it. Or you may have questions–how do you attract sponsors? How can you get the word out? How can you make an impression? We’ve put together some of our ideas into this series of blog posts, which we hope you’ll find helpful: …
11. Getting More from Event Sponsors
If you’re talking to event sponsors, keep in mind that they can provide more than sponsorship money! Make sure you ask your sponsors to help you with the marketing and promotion of your event as well. If it’s something that they care enough about to spend their hard-earned profit on, then most likely they will be willing to help you …
9. How to Get a Media Sponsor for Your Event
You might be able to convince media outlets to be a media sponsor for your event. Under this arrangement, you might get free advertising in exchange for promoting the sponsor at your event. This is the ninth of 11 Creative Ideas for Event Marketing, a free eBook. Here’s how it works. Contact the marketing or promotions director of your local …
8. Guerrilla Marketing
Sometimes it’s not easy to reach your target audience in traditional places. You might need to think of creative ways to reach them in their own environment. For example, a vodka company came up with a clever stunt to reach corporate executives who work 80-hour weeks in high-rise offices. The company had someone pose as a window washer in a …
6. Marketing Your Event with Direct Mail
Photo courtesy of D Sharon Pruitt. This is the sixth of 11 Creative Ideas for Event Marketing, a free eBook. Marketing your event through direct mail can be effective if it’s done correctly. However, if it’s not a well-thought-out campaign, it can be very costly. As we discussed, targeting your audience is essential in marketing. However, it is particularly important when …
4. Marketing at Your Event’s Venue
This is the fourth of 11 Creative Ideas for Event Marketing, a free eBook. The venue may also be a great source of event marketing. If it’s a popular venue for other events (such as sporting events, concerts, etc.), or if it gets traffic on a daily basis (such as a park, restaurant, etc.), then you’ll want to make sure everyone …
3. Incentives for Sponsors of Your Event
This is the third of 11 Creative Ideas for Event Marketing, a free eBook. Now that you know your target market, think of other businesses that are trying to reach the same audience. Then, use the fact that you’ll have a large number of these people gathered in one place (your event!) to entice sponsors and advertisers. You can provide great …
1. How to Find an Audience When Marketing an Event
This is the first of 11 Creative Ideas for Event Marketing, a free eBook. The secret to marketing, for an event or otherwise, is knowing exactly who you’re marketing to. Knowing your audience is essential to marketing success. Who leads to where Before you go on a wild goose chase looking for where your audience is, get clear about who they …