This is the seventh of 11 Creative Ideas for Event Marketing, a free eBook. If you have an advertising budget, traditional advertising methods may be a good option for getting the word out. Typically, “traditional” includes: Print – newspaper, magazines, and other publications Television – television networks and cable companies Radio – stations sell air time or offer endorsements by …
6. Marketing Your Event with Direct Mail
Photo courtesy of D Sharon Pruitt. This is the sixth of 11 Creative Ideas for Event Marketing, a free eBook. Marketing your event through direct mail can be effective if it’s done correctly. However, if it’s not a well-thought-out campaign, it can be very costly. As we discussed, targeting your audience is essential in marketing. However, it is particularly important when …
5. Event Marketing with Social Media
This is the fifth of 11 Creative Ideas for Event Marketing, a free eBook. Social media has certainly changed event marketing for both organizers and attendees. Depending on your reach, posting your event on Facebook might be more effective today than handing out paper flyers was years ago. It only takes a few minutes to post, and there are no printing …
4. Marketing at Your Event’s Venue
This is the fourth of 11 Creative Ideas for Event Marketing, a free eBook. The venue may also be a great source of event marketing. If it’s a popular venue for other events (such as sporting events, concerts, etc.), or if it gets traffic on a daily basis (such as a park, restaurant, etc.), then you’ll want to make sure everyone …
New Custom-Printed Cheese Paper Made in the USA
SUMMARY: Custom Packaging & Products, Inc., a food packaging manufacturer, announces a new custom-printed wrapping paper designed to keep cheese fresh longer. MEDIA CONTACT:Ryan Van HornCustom Packaging & Products, Inc. ext. 101 CAPE CORAL, FLORIDA – Custom Packaging & Products, Inc., a food packaging manufacturer, announces a new product that is designed to keep cheese fresh longer. The custom-printed cheese …
3. Incentives for Sponsors of Your Event
This is the third of 11 Creative Ideas for Event Marketing, a free eBook. Now that you know your target market, think of other businesses that are trying to reach the same audience. Then, use the fact that you’ll have a large number of these people gathered in one place (your event!) to entice sponsors and advertisers. You can provide great …
2. Where to Display Your Event’s Logo
This is the second of 11 Creative Ideas for Event Marketing, a free eBook. Displaying your event logo in print ads and flyers seems like a no brainer. But there are more creative places you can try! Are you hosting a sporting event? Talk to local sports bars about having your event logo printed on their basket liners. We offer “short …
1. How to Find an Audience When Marketing an Event
This is the first of 11 Creative Ideas for Event Marketing, a free eBook. The secret to marketing, for an event or otherwise, is knowing exactly who you’re marketing to. Knowing your audience is essential to marketing success. Who leads to where Before you go on a wild goose chase looking for where your audience is, get clear about who they …
Food Packaging Company Prints Custom Eco-Kraft Deli Paper for Facebook
FOR IMMEDIATE RELEASE SUMMARY: Custom Packaging & Products, Inc., a food packaging company, has been hired to print the eco-kraft paper for Facebook’s corporate headquarters’ restaurant. MEDIA CONTACT: Ryan Van Horn Custom Packaging & Products, Inc. ext. 101 rvanhorn@CustomPackagingandProducts.com CAPE CORAL, FLORIDA (September 17, 2012) An effective and comprehensive brand strategy provides businesses with an edge in increasingly competitive markets. …
Restaurant Branding – How 12 Restaurants Successfully Market Themselves
Restaurant branding seems like an easy concept to understand right? You either make or purchase signs, napkins, food wrappers, etc and you brand them with your company name, logo, and perhaps your slogan too, right? The goal of all this branding is to remind your guests where they ate the most delicious burger/salad/specialty dish ever. So if restaurant branding (also …