This is the third installment of “Branding Today – What Every Restaurant Owner Needs to Know,” which can be downloaded FREE from our eBook library. One of the hip new ideas from the David Manero family of restaurants illustrates an upscale branding success story. Their new concept eatery, “The Office” is a high-end American Gastropub. You might be thinking, “How …
Restaurant Branding – How 12 Restaurants Successfully Market Themselves
Restaurant branding seems like an easy concept to understand right? You either make or purchase signs, napkins, food wrappers, etc and you brand them with your company name, logo, and perhaps your slogan too, right? The goal of all this branding is to remind your guests where they ate the most delicious burger/salad/specialty dish ever. So if restaurant branding (also …
Branding Today eBook: What Every Restaurant Owner Needs To Know!
In today’s economy, it’s imperative that you make the right choices when it comes to restaurant branding, marketing, and sales. Whether you’re just getting started or you’ve been in the business for years, you can benefit from creating a unique brand for your product. Our 12 branding tips are based on actual clients and experiences. At Custom Packaging and Products, …
Food Truck Marketing: 4 Questions to Consider
Mobile Food Trucks are the next new thing in the service industry! With lower startup and marketing costs, it has been a great way for chefs to hit the road with their delicious dishes!
Being Consistent Matters, From Your Food to Your Basket Liners.
You have delicious food and all the other necessities, but is it… This is the 5th tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com. consistent? Now you just need to have A Delectable Menu, with …
How Thick Is Custom-Printed Food Paper?
Some paper is thicker than others. So how do you make a comparison when discussing different thicknesses? There are two common systems paper makers and printers use: grammage and basis weight. Grammage Grammage measures the number of grams per square meter of paper. Typical office paper, for example, weighs about 80 grams per square meter. Sometimes this is abbreviated 80 …
8. Guerrilla Marketing
Sometimes it’s not easy to reach your target audience in traditional places. You might need to think of creative ways to reach them in their own environment. For example, a vodka company came up with a clever stunt to reach corporate executives who work 80-hour weeks in high-rise offices. The company had someone pose as a window washer in a …
Have a Group or Business Meeting Lunch to Help Spread Your Brand.
Think about it this way: The more people eating your food, noticing your food packaging supplies… This is the 9th tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com. the more saturated your brand becomes in …
Your Company Logo Matters A LOT!
If branding is an iceberg… This is the 3rd tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com. the company logo is just the tip of it. Logo’s are the jumping off point for leading your …
Building a Company Reputation – It Can Start With Custom Print Deli Paper
Building your Brand is much like building your reputation; This is the 2nd tip in our series “12 Ways to Build Your Brand and Increase Your Sales.” If you’d like, you can download all of the tips in an easy to read eBook format at CustomPackagingandProducts.com. Whether you have no reputation or years of excellent quality service – if no …
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